The first Small Fish Business Coaching newsletter for the Eastern Suburbs
Welcome to Small Fish Business Coaching’s first letter for the Eastern Suburbs. We hope you find these monthly emails interesting and useful and we’ll certainly try to make sure they are. They form part of Small Fish’s ongoing communication strategy. We want to stay in touch with you – whether you are looking for a […]
Planning, Setting Goals and Why are you Doing it, Anyway – by Jon
It’s an oft-neglected question – “why am I in business?” Many of us beaver away in our businesses without ever really questioning our motives. We almost assume that we want to be in business ourselves and that the reasons that led us to start off on our own way back when still hold true today. […]
Collecting Your Money article
Remember the washing machine analogy? Reducing costs is an important way to boost your profits. There are the obvious candidates of paying less for the things you buy but another cost is the money you are owed but have not yet been paid. It’s like acting as a bank to your customers, only you don’t […]
Introducing Sam article
Sam joined Small Fish in February, mostly as a favour to me – to help me get a handle on my administration. She has since trained as a Business Coach and has started applying her extensive knowledge of marketing, customer service, procedures and accounts to our business. Sam’s organisational skills and her ability to apply […]
The New Small Fish Website article
We’ve spent some time, with help from Baz Beckley of one Eyed Dog Designs and Mark Barrett of Created Image Marketing, redeveloping our website. We wanted to turn it from an online brochure (which is what it was, really) into something that was more useful to us – because it is more useful to you. The […]
Jon Dale is the Business writer for the Our Manly website
As the new business writer for Our Manly, I’ve been charged with writing articles that are interesting and informative, not too long (or boring) and that don’t promote my business too obviously. So here goes…………… I thought I’d start with an introduction, to me, to my business (sorry, Our Manly) and with an overview of how I […]
Feature Business – Banks Consultancy
Does your acountant remind you that, at the end of each quarter, a BAS is due in the next 28 days? When you haven’t provided him the necessary information, does he remind you again, so you can slip in underneath his 2 week extension? This is just one of the compliance measures we have to […]
Our Manly
It’s a northern beaches directory and it is full of interesting and useful content. Jon writes an article and tries hard to be interesting. We’d love you to read it and to support Our Manly who are a nice bunch of hard working people like we are. Mark from CI Marketing also writes and there […]
Global crisis – what to do
In short – carry on as you are. The worst thing would be to start panicking and not following your plan. Knee-jerk response is not the way to respond and panic action is often ill-thought out. If your business is starting to experience a slowdown as your customers think more carefully about where to spend […]
Small Fish News – The Importance of Focus
2 months in and I’m still enjoying business and getting very close to that goal of a business that sustains itself (and my family!). I very recently hired a part-time assistant, so Small Fish is now a we not an I. The thing that struck me most in recent months is how important focus is […]
Feature Business – Created Image Marketing
With the help and direction of Created Image Marketing, we have just upgraded and improved our website. We’ve made it look better, easier to navigate and simpler. As well, we’ve moved on to a platform that allows us to communicate with our community of interest (I mean people who are interested in communicating with us!). […]
Pricing – A quote to help you get your head around it
Pricing is something that many small business owners struggle with. They often assume that, to win the business, they have to be cheaper than their competition. This is not necessarily the case! People buy from people – people that they know, like and trust. Price is rarely the primary consideration (it is important but not the […]