What you should NOT ignore as a small business owner
Last week, Jon had an interview with Sam Mckeith for a blog article that is to be featured on shortpress.com.au The article talks about the essential things you need to be doing as a small business owner in order for your to grow and become successful. RELATED: Business Automation – a cheap way to make your […]
Tradie – who does your online marketing? Does anybody?
Hey it’s Jon here from Small Fish Business Coaching. Who does your digital marketing? Does anybody? Does your website bring you leads because it should? How much traffic does it get? How do you get traffic to it? Do you pay for adwords? Do you pay for SEO? Or you just kind of leave […]
#FAKETRADIE – DON’T BE HIM.
There’s a lot of noise about #faketradie. Now this is not a political video, I’m a business coach but I made this just to make a point. We don’t like fake, do we? We don’t like fake tradies and we don’t like being lied to and we don’t like being taken for fools. What’s this […]
Marketing and Branding
Marketing, in general terms means getting the brand known. However, many people get confused as to what the brand is. Is it the logo and tag line or the experience that you have with that business? Branding is the impact that your business has on the people that it interacts with. It is the name, logo, service […]
Bird Brain – are you being one?
Do you feel like you always keep looking around in your business trying to find the quickest solutions for all your frustrations? Take a look at this bush turkey maybe you can get a lesson from this creature. If you want to know how you can get out of that fence full of problems, […]
What the first three shifts are
You run a trade business and you’re busy. There’s always a lot to do – so much to manage and often so much shit to deal with. You’re at or reaching your capacity so something has to change if you’re to grow your business. (You can stay how you are, of course, it’s not a […]
Integrity in business – desirable? Important? or non-negotiable?
I was reminded of the impact of integrity in business, or its absence when a client and friend was affected by the behaviour of someone without integrity. Damian Papworth of SEO Resellers Australia runs his business with integrity as its cornerstone. It’s a wholesale service, providing white label SEO services and other digital marketing services to […]
How to double profits without a complete shake-up of your business.
Everyone’s email promise this shit don’t they? And it’s mostly promising some secret thing. What I want to show you is something a bit simple and a bit more real. I call it the power of small steps. I’ll sum it up like this: We can pull a number of levers in your business and […]
Is your Coach “bossing you around”?
At a networking meeting I attended quite a while ago I received a friendly plug from another business owner (“you should all have a business coach”). While he was extolling the virtues of having used a business coach I was surprised to hear the landscaper refer to him as his Mini-Boss. For a moment I was a […]
How are you dealing with Challenges?
Life in small business is tough and many of us that started our own businesses thought that it had to be better than working for somebody else. How many of you still believe it? One of my favourite sayings is ‘If it doesn’t challenge you, it doesn’t change you’. Remember this when you’re saying no, or working […]
Signage – Cheap and powerful marketing – are you using it?
One of your most powerful forms of marketing is the fact that you are at a job site (or your boys are) doing work. The work you do and the people doing it are highly visible and they are right slap bang in the middle of your market. So decent signage is a simple and […]
Why are your margins so thin? Fatten them up – become a feeder.
I’m thinking of those strange men who feed their girlfriends until they become so enormously fat. It’s probably so she can never leave him or something and if you don’t want a fat girlfriend or wife, I really think you should want fatter margins. All of you are in a business where lots of money […]