Know Your Value Series
It’s important that you charge enough money so you make profit on your jobs – enough to pay everybody (including you), cover the overheads of your business and leave some left for contingency and profit. Charging enough (not too much, don’t get me wrong – this is not about being greedy, it’s about have a […]
Tradies – Who Is Your Target Market?
Target market for trades businesses. Who’s your target market? Knowing who your target market is important, isn’t it? You need to know so you decide where to spend your marketing money because you can’t spend it everywhere and you can’t appeal to everyone. You need to decide and focus. You may have heard me use […]
Trades Business Hack: How To Deal With Time Wasters (AKA Bad Customers)
How to avoid time wasters (aka bad customers). I’ve made this Toolbox Tip for Sarah in response to a question she posted on this video in my YouTube channel. And it took me and my team four months before we noticed it, so Sarah, I’m sorry. You asked the major question about how to deal […]
How To Charge More And Make Better Margins
Charge more and make better margins. Nicole did. She made $30,000 more. Last week, Nicole, one of my clients, put a post into our Facebook group ‘The Toolshed’ (a private Facebook group for our clients) sharing a WIN. We posted it on our Facebook page to show that coaching works and that it made Nicole and her […]
Don’t Forget To Look Back – Not In Anger But To See How Far You’ve Come!
Don’t forget to look back — Not in anger (like Oasis) but to see how far you’ve come. (I’m sorry for making you think of Oasis, I hope you can get it of your head, “Don’t look back in anger, I heard you say”, that one.) You’re running your business, you likely have been for […]
Don’t Undervalue Yourself – Stop Discounting!
I had a funny experience with a client called Mark. (I’ll probably get a phone call from Mark at some point when he sees this video.) We were sitting in his car mechanic workshop in Mona Vale. We’re doing our coaching, sitting at reception, and an old guy came in to pick up his car. […]
You’re a Bottleneck. What to Do? Jamie’s story
Tradies – I bet you didn’t realise how sexy you are
Written by: Jon Dale | @smallfishcoach Sorry to interrupt your day with silliness but this is too funny. Some wag had had a bunch of guys pose like pinup models pose. For some reason, tools are a big piece of the action…….see, you are sexier than you thought 🙂 It seems chicks dig tools Jon […]
The Life-Changing Magic Of Doing Enough Marketing
A common frustration for all trades business owners is when you’re submitting a quote you can get price-pressure from your client. It can come as direct pressure when they say, “It’s too much, I can’t afford it”. It can come as a counteroffer, “I’ll give you the job for this much”. And it can come by reference to competitors, “The […]
Cash Flow Episodes – Binge Watch them!
Cash flow is so important that we’ve gathered our Cash Flow Series into a single Toolbox Tip for you. There are 4 videos and you can binge watch them – if you start with number one, you can just keep watching to the end – it’s just like Netflix. Cash Flow Episode 1: How To […]
Jon’s Journey Episode 11: How to waste your marketing money
How to waste your marketing money It’s Episode 11 of Jon’s Journey. It’s called Air-conditioning. If you remember, Jon’s Journey is where I talk about my experiences with tradespeople and I use them to give examples of things you can learn to do better in your business. We bought a house a year ago and we’ve […]
How Good Work Culture Wins
Hi, I’m Jon from Small Fish Business Coaching and I’m talking about ‘Culture‘, particularly, how culture wins. Have you got good work culture in your business? I’ve said it before that culture is important, and I’ll say it again. It’s particularly important for a trade business because you’re a people business. People are out there doing the […]